Do you want to understand how to measure lead quality on your website?
Many people overlook the quality of the leads because they assume that the volume of the leads would make up for the lack of quality. However, as they soon learn, no number of leads can make up for the lack of quality.
Continue reading “How to Measure Lead Quality in Google Analytics 4 (GA4)”
Do you run social media campaigns and want to know how to measure social media ROI?
Businesses need to track the outcomes and ROI of social media campaigns because they need to understand the return on the resources and budget invested in these campaigns.
Continue reading “How to Measure Social Media ROI With Google Analytics (2022)”
Are you confused about Google Analytics events vs goals?
You are not alone. Even experienced users aren’t sure which one to use in a particular scenario. Google Analytics is a fantastic data tracking and reporting platform. However, you need to understand the use of goals and events to tag user interactions for further analysis properly.
Continue reading “All About Google Analytics Events vs Goals (Simple Guide)”
Do you want to know what is direct traffic in Google Analytics?
Direct traffic is a channel that people often see in Google Analytics. However, unlike other channels in the report that are clear in their meaning (for instance, social), direct can be a confusing term.
Continue reading “What is Direct Traffic in Google Analytics (Easy Guide)”
Are you looking for a way to track your website activity?
Or looking for a way to monitor website traffic, pages per session, and even the audience demographics?
And if you are a beginner or just starting out in the world of Digital Marketing, then using Google Analytics on your website will help you answer all of the following questions.
Continue reading “Ultimate Beginners Guide to Google Analytics (2022)”
Have you been thinking about how to track Facebook Ads in Google Analytics 4?
Facebook has a massive audience that you can reach via Facebook Ads. While marketers spend a lot of time deciding the audience, copy, and creatives, they often overlook tracking the results.
Continue reading “How to Track Facebook Ads in Google Analytics 4”
Do you need to find the referral traffic coming to your website in Google Analytics?
Referral traffic is an important indicator of the performance of your digital marketing activities, and thus you need to check it frequently to find out the sources of referral traffic.
Continue reading “How to Find Referral Traffic in Google Analytics (An Easy Guide)”
Are you looking for ideas to improve the ROI of your Facebook ad spend?
Every digital marketer knows Facebook has the most potential to generate leads and sales. That’s why marketers consider Facebook ads as a very high converting channel.
Continue reading “10 Facebook Ads Targeting Tips To Skyrocket Your Conversions in 2022”
Are you looking for ways to grow your website traffic?
Traffic on your website is the most fundamental metric for measuring the success of your SEO and digital marketing campaigns. Therefore, you need a way to measure the website traffic and discover ways of improving the website’s structure and content.
Continue reading “How to Use Google Analytics to Increase Traffic (10 Easy Ways)”
Are you worried about the bounce rate of your website?
Bounce rate is a crucial website performance metric because it directly relates to the visitors coming to your website. Since it measures the number of visitors who moved away without clicking any links on the website, it also indicates website design and content issues.
Continue reading “How to Reduce The Bounce Rate of Your Website (Easy Guide)”