Are you wondering how to track unique visitors in Google Analytics?
In today’s digital world, online businesses and marketers need to keep track of who visits their websites so they can see how well it’s doing and how they can make it better. Unique visitors are one of the most important things to keep track of.
This blog post will explain in detail what unique visitors in Google Analytics are, why we need to track them, how we can track them in Google Analytics, and what unique events and pages are.
Table of Contents
What are Unique Visitors in Google Analytics?
The number of unique visitors is the number of different people who visit a website at least once during a certain period. It’s important to remember that unique visitors are not the same as visits. A user can go to a website more than once, but they will only be counted once.
Why Should We Keep Track of Unique Visitors?
There are many reasons why it’s important to keep track of unique visitors in Google Analytics.
- The first thing it does is help businesses and marketers figure out how big their community is. The number of unique visitors gives them an idea of how many people are interested in their products or services.
- Second, businesses and marketers can find out how many possible customers they have by keeping track of unique visitors.
- Third, keeping track of unique visitors lets businesses and marketers see how well their marketing efforts and website content are working.
How Does Google Analytics Keep Track of Each Visitor?
Google Analytics uses cookies and IP addresses to keep track of each user. Google Analytics gives each person a unique ID number when they land on a site. Google Analytics sees the unique ID and counts the visitor as a returning visitor if they leave the site and come back later.
How to Track Unique Visitors in Google Analytics?
Google Analytics has several reports, like the Audience Overview report, the Acquisition Overview report, and the Behavior Overview report, that can help you keep track of unique visitors.
1. First log in to your Google Analytics account and choose your property.
2. Then navigate to the Home tab.
In the “Users” metric, the number of unique visitors will be shown.
You can also track unique visitors in detail under the Audience section by clicking on Behaviors and then navigating to New vs. Returning.
See the tabs for New Visitors and Returning Visitors.
New Visitors are people who have never visited your website or app before. They are vital to monitor since they represent the performance of your marketing initiatives as well as the ability of your website or app to attract new users.
Returning Visitors are users who have previously interacted with your website or app and found value in it, prompting them to return. Returning visitors can help you measure your user retention, which is critical for the success of any website or app.
Unique Page Views in Google Analytics
Unique Page Views in Google Analytics tell you how many people have looked at a certain page on your website during a certain time period. It tells you how many people have been to a certain page at least once, no matter how many times they went back to that page.
For example, if a user sees your website and looks at the same page five times in one session, it will only be counted as one unique page view.
Unique Page Views are useful measure because it tells you which pages the visitors like the most on your website. By looking at this measure, website owners can see which pages need to be fixed and which are doing well.
How to Track Unique Page Views In Google Analytics?
To track unique page views in Google Analytics, click on Behavior, then navigate to Site Content >> All Pages.
You can also use Google Analytics to set up a custom report to track unique page views for certain pages or groups of sites. To do this, go to the left-hand menu and click Custom Reports under “Customization.” From there, you can make a report with the “Unique Pageviews” metric and any other data you want to track.
Unique Events in Google Analytics
Unique events in Google Analytics are acts that are only counted once per session, no matter how many times they happen. This means that if a person does the same thing more than once during the same session, it will only be counted as one unique event.
Note: In GA4 Each unique event name is counted as a unique event. This means that different factors, like event category and event action, can be added as custom event parameters.
Some examples of unique events are below.
- When a user gets a file or document from your website, this is a unique event that can be tracked.
- When a user watches a video on your website, this can be recorded as a unique event.
- When a user submits his information on the submission form on your website, it will be counted as a unique event.
How to Track Unique Events in Google Analytics?
To track Unique Events in Google Analytics, click on Behavior and then navigate to Events>>Top Events.
Track Unique Visitors on your WordPress Site Through Analytify
Yes, you can track unique users on your WordPress site through Analytify. Analytify is a plugin for WordPress that lets you connect to Google Analytics and see important analytics data right on your WordPress site.
To use Analytify to track unique users, you need to install and enable the Analytify plugin on your WordPress site.
Once you have set up Analytify to track visitors, you can see this information in the Analytify dashboard on your WordPress site. You will see the number of unique visitors and other important data such as page views, bounce rate, and average session length.
Analytify also lets you track eCommerce sales, custom post types, and search terms, among other things. These tools can help you learn more about how people use your WordPress site so you can improve its performance.
It’s important to remember that you need a Google Analytics account set up and its integration to Analytify in order to track unique visitors.
Wrapping Up
Tracking unique visitors is an important measure for businesses and marketers. Google Analytics gives useful information about the number of unique visitors. This helps to figure out how well your marketing efforts and website content are working. If you follow the steps in this blog post, it’s easy to track unique users in Google Analytics and get useful information about how your website is doing.
We hope this blog has helped you to learn everything about unique visitors in Google Analytics, unique events, and unique pages and how to track them.
You may also like to read How to Track Facebook Traffic in Google Analytics 4.
Frequently Ask Questions
What are unique visitors in Google Analytics?
In Google Analytics, “unique visitors” means the number of different people who have viewed your website or app during a specific time period. Unique visitors count each user only once, no matter how many times they visit. Sessions, however, count how often a user interacts with your website or app.
How are unique visitors in Google Analytics different from sessions?
Sessions are the number of times a person interacts with your website or app, whether it’s their first time or they’ve been there before. On the other hand, unique visitors count each user only once, regardless of how many times they come. This means that if a user sees your website three times, they will be counted as one unique visitor and three sessions.
Why is it important to track unique visitors in Google Analytics?
Tracking unique visitors in Google Analytics can help you gain insights into the size of your audience and how many people are interacting with your website or app. This knowledge can help you make smart choices about marketing, content, and how users interact with your site.
How does Google Analytics track individual visitors?
Google Analytics tracks unique visitors by giving a unique ID to each individual user. This ID is saved in a cookie or other tracking mechanism and is used to identify users across multiple sessions.
Can I keep track of the unique visitors in Google Analytics who visit certain pages or parts of my website?
Yes, you can use Google Analytics to make custom reports and track unique users on certain pages or parts of your website. These reports can inform you about how people use certain pages or parts of your website.
How often should I track my Google Analytics unique users?
It depends on your goals and aims and how often you should check your unique visitor metrics. But it’s usually a good idea to check your stats regularly (like once a week or once a month) to keep track of changes in how users behave and how big your audience is.
That’s all! You can also check out our guide on Analytify vs. Jetpack Stats – Which One is Better? and How to Set Up Phone Call Tracking in Google Analytics.
Not using Analytify yet? What are you waiting for?