Custom Event Tracking: Implement custom event tracking using Google Tag Manager (GTM) for unique client needs.
Defining Key Conversion Events: Help clients identify the most valuable actions on their site, such as form submissions, purchases, or downloads.
Transaction Tracking: Set up e-commerce-specific events like add_to_cart, purchase, and begin_checkout.
Configure tracking for form submissions, button clicks, phone call clicks, and email link clicks using GTM and GA4.
Ensure accurate conversion tracking across multiple domains, especially for businesses using third-party payment gateways or multi-site structures.
Create audience segments based on conversion actions for better ad targeting.
Link GA4 with Google Ads for remarketing campaigns.
Use GA4 DebugView and GTM Preview Mode to verify proper tracking of events and troubleshoot issues.
Analyze conversion paths and recommend improvements for increasing conversion rates. Implement A/B testing frameworks for improved results.
Build custom reports and dashboards to visualize conversion paths and pinpoint drop-off points.
