- Conversion Event Setup
Custom Event Tracking: Implement custom event tracking using Google Tag Manager (GTM) for unique client needs.
- Key Events (Conversions) Setup/Tracking
Defining Key Conversion Events: Help clients identify the most valuable actions on their site, such as form submissions, purchases, or downloads.
- E-commerce Conversion Tracking
Transaction Tracking: Set up e-commerce-specific events like add_to_cart, purchase, and begin_checkout.
- Lead Generation Conversion Tracking
Configure tracking for form submissions, button clicks, phone call clicks, and email link clicks using GTM and GA4.
- Cross-Domain Tracking
Ensure accurate conversion tracking across multiple domains, especially for businesses using third-party payment gateways or multi-site structures.
- Audience Segmentation and Remarketing
Create audience segments based on conversion actions for better ad targeting.
Link GA4 with Google Ads for remarketing campaigns.
- Debugging & Testing Conversion Events
Use GA4 DebugView and GTM Preview Mode to verify proper tracking of events and troubleshoot issues.
- Conversion Rate Optimization Insights
Analyze conversion paths and recommend improvements for increasing conversion rates. Implement A/B testing frameworks for improved results.
- Funnel Analysis & Reporting
Build custom reports and dashboards to visualize conversion paths and pinpoint drop-off points.