Difference Between Average Session Duration and Average Time on page

There is a confusion between the average session duration and average time on page. In this article, I’ll differentiate between these metrics. 

There are different Google Analytics metrics that most of the internet marketers keep their eyes on. These metrics are the number of visitors, a number of returning visitors, page views, bounce rate, sessions, average session duration and average time on page. Having a solid understanding of these metrics can help you to boost your audience and traffic. 

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How to Find Top Performing Content And Improving It

Coming up with new ideas for blog writing is not an easy job, you need a lot of time to do research. During this period most of the bloggers miss a trick not to optimize their old content. Instead of looking for new content if we optimize the old content, it might bring more sales and conversions. But putting your efforts into a useless article won’t be a wise choice. You must need to find the top performing content or articles in order to optimize further. In this article, I’ll discuss how we can find the top performing article and how we can optimize it to the next level.

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How To Track The Easy Digital Downloads Sales Using Analytify

If you are running a store to sell your digital products, you might be concerned about increasing your sales. But increasing sales is not possible without reading your stats and analytics right. If you get enough ideas about your audience and about your top-performing products, you can put some extra efforts to take them to the next level. Tracking sales and audience behavior are very easy for Easy Digital Downloads using Analytify.

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How To Track WooCommerce Sales Using Google Analytics [Analytify]

Most of the eCommerce store owners spend a lot of money on establishing their store and marketing their products. By doing this they might get new customers and sales but the ROI they get is not too impressive. But the smart players play smartly. They keep an eye on their analytics and they run their campaign according to that Analytics. 

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PayPal Referral Exclusion in Google Analytics

We often get questions from our WooCommerce or Easy Digital Downloads add-on users when their source of traffic shows payment gateways URLs like etc

One way to stop tracking Paypal as a referral source is to add to your list of referral exclusions in Google Analytics. This is because anyone who visits your website from a referral source from a URL on your exclusion list will not start a new session if they were already engaged in an active session. Continue reading “PayPal Referral Exclusion in Google Analytics”

Analytify and Cookie Notice

Since 2.1.8, Analytify added the full support for “Cookie Notice for GDPR”. Analytify will not track the user until he/she accept the cookie. To add this feature add the below code in your theme functions.php file.

* Add GA code if cookie is accepted.
function analytify_cookies_notice_compatibility( $ga_code ) {
// if cookie notice installed and cookie not accepted. Don't add tracking code.
if ( function_exists('cn_cookies_accepted') && ! cn_cookies_accepted() ) {
return '';
return $ga_code;
add_filter( 'analytify_ga_script', 'analytify_cookies_notice_compatibility' );


You may have already heard about GDPR, as I was also getting tons of emails from the online services I use on the web that they are updating their Privacy Policy.

On 25th of May 2018, the new General Data Protection Regulations (GDPR) will come into force. European Union GDPR is the most important change regarding data privacy ever happen in the history of the internet.

Many Internet services have been scrambling to get in compliance with the new standards — and Google is no exception.  As Analtify is famous Google Analytics plugin for WordPress we did some dramatic changes in our plugin to make your site GDPR compliance.

We have added features in Analytify that makes it GDPR Compliance for our EU customers. Following are the features that can make this happen.

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Setup your account at Google Analytics

Everyone who has his/her website online wants to see how their website is performing. Google is a name we are all familiar since we started using the Internet. They have a measurement tool called Google Analytics which helps in growing our websites through Data Collection and Analysis.


So I wrote a simple step by step guide to set up an account at Google analytics. These instructions are for everyone who wants to use Google Analytics on their websites.

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