Google Analytics Archives

Heatmaps in Google Analytics: Does GA4 Have One? (Plus 4 Tools That Do)

Updated: August 13, 2026 by Analytify Editorial Team

You went looking for heatmaps in Google Analytics. They are not there: Google Analytics has no native heatmap feature in GA4 or any version before it.

GA4 records clicks and scroll depth as events and numbers. It never draws them onto your page, which is why heatmaps in Google Analytics have never appeared in any report.

So you did not break anything. You did not miss a setting. The workaround takes about ten minutes.

Below: what GA4 tracks instead, how close you can get with GA4 data alone, the four tools that actually produce the heatmap, and how to run one next to your current setup without duplicate tracking. New to any of this? Start with how to set up Google Analytics 4 on WordPress.

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Social media analytics tools compared across platform dashboards and WordPress reports

12 Best Social Media Analytics Tools (Free + Paid)

Updated: August 7, 2026 by Analytify Editorial Team

Reporting season arrives, and you can show reach, likes, and follower growth. What you cannot show is whether any of it produced a visitor, a lead, or a sale.

The best social media analytics tools in 2026 are Meta Business Suite Insights, LinkedIn Page Analytics, YouTube Studio, TikTok Analytics, Buffer, Metricool, Hootsuite, Sprout Social, and Brandwatch, paired with Google Analytics 4, Analytify, and Looker Studio for the website side of the funnel.

This guide covers all 12 social media analytics tools, with real prices, who each is best for, and an honest limitation for each pick. It also covers the step most roundups skip: connecting a social click to what that visitor did on your site.

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What Is Google Tag Gateway? A First Look for WordPress Sites (2026)

Updated: August 5, 2026 by Muhammad Adnan

I’ve seen the term “Google Tag Gateway” pop up in forums, in newsletters, and inside the Site Kit settings screen. If you’ve spotted it and aren’t sure whether it’s a new problem to fix or a free upgrade you’re missing, you’re not alone.

In this guide, I’ll give you a plain answer on what it actually does, whether it changes anything on a WordPress and GA4 setup, and whether your Analytify dashboard needs any changes at all. We’ll cover what it is, how to turn it on, how it compares to server-side tagging, and what it means for the reports you already see inside WordPress.

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GA4 Segments Explained: Beginner’s Guide (2026)

Updated: July 29, 2026 by Muhammad Adnan

I still remember the first time I clicked “Explore” in GA4. I expected a report. I got a blank canvas instead, with no obvious place to start.

If your manager just asked you to “pull a segment” and you have no idea where that lives, you are not missing something obvious. GA4 moved segments out of the standard reports and buried them inside Explore, and nothing in the interface tells you that up front.

By the end of this guide, you will know exactly what a GA4 segment is, how to build one in under five minutes, and when to reach for a segment instead of an audience. I will walk you through the definition, the build steps, segments versus audiences, a worked new-vs-returning example, and where to check that comparison without reopening Explore every single time.

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E-E-A-T SEO: How to Optimize It With Analytics

Google E‑E‑A‑T SEO: How to Use Analytics to Improve Experience, Expertise, Authority, and Trust

Updated: July 20, 2026 by Analytify Editorial Team

You added an author bio. You wrote an About page. You switched to HTTPS. And I’m guessing you still have no idea if any of it actually moved the needle, which is honestly the more frustrating part.

I’m not going to give you another explanation of what the acronym means. Instead, I’ll hand you the exact GA4 metrics to check, where to find them, and how to read what they’re telling you.

Here’s the plan: a quick refresher on what E-E-A-T SEO means, then the real content: which GA4 reports and metrics map to each E-E-A-T pillar, a repeatable monthly workflow, and how Analytify simplifies the whole process inside WordPress.

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21 eCommerce Growth Strategies: Data-Driven Hacks to Boost Conversions

Updated: July 10, 2026 by Analytify Editorial Team

Your WooCommerce store gets visitors, but not enough of them buy. You have tried eCommerce hacks before and could not tell if you were solving the right problem.

This article gives you 21 eCommerce growth strategies to increase sales, each tied to one specific GA4 report inside your WordPress dashboard.

Analytify shows these eCommerce reports directly inside WordPress. Every strategy below names the exact report to check first, then the action to take.

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A complete blog on cohort analysis and its types and how you can create one in google analytics 4

Google Analytics Cohort Analysis: Understanding User Behavior

Updated: July 30, 2026 by Muhammad Adnan

You might have come across the term “cohort analysis” in a GA4 tutorial and thought it was just for data experts. This guide will explain it in simple terms.

Cohort analysis is a way to study user behavior by grouping people with the same characteristics and tracking how these groups behave over time. You can spot trends such as how many users return, when they stop coming back, and how your marketing or product updates affect them.

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How Do You Use Google Analytics 4 to Grow a WordPress Blog?

Updated: July 30, 2026 by Muhammad Adnan

You publish consistently and still can’t tell which posts are growing your blog. GA4 has the answer, but most bloggers open it, see unfamiliar metrics, and close the tab. If you have not connected your site yet, start with our guide on How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?

Without analytics, it’s difficult to know which posts deserve updates, which traffic sources are worth investing in, and which content formats actually attract returning readers. Publishing more content doesn’t automatically grow a blog; making decisions based on performance data does.

This article gives you five GA4 reports: your complete guide to using Google Analytics 4 to grow WordPress blog, one clear action from each, and a weekly routine under 20 minutes.

You can use Google Analytics 4 to grow a WordPress blog by tracking five reports: traffic sources, top pages by engagement, search queries, engagement rate, and returning readers. Analytify displays all five inside your WordPress dashboard, making it easier to act on the data without switching between WordPress and GA4.

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Google Analytics Best Practices for WordPress (2026)

Updated: July 30, 2026 by Muhammad Adnan

To get the most out of Google Analytics 4 on your WordPress site, start with five configuration steps. This guide provides a clear list of GA4 settings for WordPress with Analytify to quickly improve your data accuracy.

Connecting GA4 directly to your site takes only two minutes. Most WordPress site owners complete this connection and then rarely use it. GA4 was not built for WordPress. Its reports live outside your site. The terminology assumes you are a data scientist.

There is no clear start checklist for a blog or store. These five Google Analytics best practices settings take under an hour to complete. They immediately improve your data accuracy.

You will soon see how to view these metrics easily. Let’s look at how to organize your tracking first.

The next step is to structure your accounts correctly.

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How to Track WooCommerce Cart Abandonment Rate in GA4

How to Track WooCommerce Cart Abandonment Rate in Google Analytics 4

Updated: August 5, 2026 by Muhammad Adnan

Your WooCommerce admin shows 120 abandoned carts this month. Your GA4 shows 40. Both are looking at the same store, the same shoppers, the same timeframe. You stopped trusting either number weeks ago.

Here’s what you need: the formula to calculate your WooCommerce cart abandonment rate in Google Analytics 4, how to set up the funnel that reveals it, why the two numbers never match, and what to do about the stage with the highest drop-off.

Analytify’s WooCommerce dashboard shows your abandonment rate per funnel stage directly in WordPress, no GA4 login needed. Use GA4 for the one-time setup. Use Analytify for daily monitoring. This is powered by Analytify’s enhanced ecommerce tracking add-on.

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