Stay ahead with the latest tips, tricks, and updates on Google Analytics. Learn how to maximize your website’s performance with step-by-step guides and expert advice from Analytify.
Do you want to know how to make WordPress website GDPR-compliant?
There are few regulations as globally impactful for online businesses as the GDPR. But what is the GDPR, exactly? Simply put, it’s an incredibly important regulation that protects all citizens who live and work in the European Union (EU). Ensuring GDPR compliance for WordPress websites is important for protecting user data and avoiding hefty fines.
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How can AI Data Analytics transform the way you make decisions?
In today’s world, data is everywhere, but how do you turn that data into meaningful insights? The answer lies in Data Analytics AI. By using data analytics with artificial intelligence to analyze and interpret your data, you can uncover hidden patterns, predict future trends, and make faster, smarter decisions.
In this article, we’ll explain how you can use AI data analytics to grow your digital business.
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What is Remarketing with Google Analytics, and why should marketers care about it in 2025?
When you visit a website and then start seeing its ads while browsing other sites, that’s the result of remarketing in action. GA4 remarketing helps you reconnect with people who visited your site but didn’t take action or convert. It allows you to show them personalized ads based on their past interactions, giving you a second chance to turn those visits into conversions.
In this guide, we’ll discuss everything from understanding the benefits and types of GA4 remarketing to how to enable remarketing in Google Analytics. You’ll also find step-by-step instructions for setting up remarketing in Google Analytics, as well as best practices and common challenges with their solution.
Let’s get started!
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Are you missing out on potential customers who’ve visited your website but didn’t make a purchase? Google Ads Remarketing can help you reach those users and bring them back to your site.
In 2025, remarketing and retargeting are more powerful than ever, offering smarter ways to turn interest into conversions. With this, you can aim to re-engage visitors who abandoned your shopping carts or remind past site visitors of your services.
These strategies are essential for boosting your ad performance and return on investment.
In this article, we’ll share the best tips and strategies for Google Ads Remarketing and Retargeting to help you improve your campaign results.
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Are you using data-driven insights for your marketing growth in 2025?
Data-driven marketing insights enable businesses to understand customer behavior, optimize strategies, and increase revenue with precision. Whether it’s tracking clicks, predicting purchases, or improving customer journeys, these insights guide your marketing decisions.
In this guide, you’ll learn what data-driven insights are, their types, tools for collection like GA4, GTM, and Analytify, data-driven marketing strategies, along with their challenges and solutions.
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In today’s fast-paced world, an increasing number of students are pursuing side hustles, whether it’s freelancing, e-commerce, tutoring, or running a YouTube channel. While these ventures provide extra income and real-world experience, they also present challenges, particularly in managing time efficiently. Between juggling studies, personal life, and a growing side hustle, students often find themselves overwhelmed.
But what if there was a way to make it all easier? What if students could use data to make smarter decisions, streamline their side hustle, and optimize their time more effectively? The answer lies in analytics. With the right approach, analytics can transform how students manage their side hustles, helping them save time, increase productivity, and ultimately succeed.
In this article, we’ll explore how analytics for student side hustles can benefit them and provide them with the tools to manage their time effectively.
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In today’s marketing environment, where there are multiple touchpoints for contacting customers, it is important to bridge the gap between online to offline tracking.
This is because nowadays, purely offline tracking methods or purely online tracking tools of marketing don’t provide the same value they did years ago. Instead, a mix of both is required to achieve success.
The problem with this approach is that it is difficult to gauge the impact of your offline efforts on your online ones. This can result in misguided strategies and ill-advised expenditures.
That’s why there’s a need to integrate offline and online marketing. In this article, you’ll learn how to bridge the gap between offline and tracking. Let’s see how most businesses can do that.
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Are you making the most of Google Analytics and AI to grow your business in 2025?
As we move into 2025, marketers are shifting from basic tracking to more advanced strategies, powered by Google Analytics and AI.
Google Analytics AI features, including predictive audiences, anomaly detection, and automated insights, help businesses make faster decisions, personalize campaigns, and stay ahead of trends.
In this guide, we’ll explore how AI in Google Analytics works, the key features it offers, real-world use cases, a step-by-step setup guide, and common pitfalls to avoid. So you can make the most of this powerful combination.
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Are you struggling to make the most out of your Google Ads budget? Many advertisers face the challenge of managing their ad spend while trying to achieve their goals.
Google Ads budget management is crucial for running successful campaigns without overspending. With the right budgeting strategies, you can ensure your ad budget works hard for you. Whether you’re aiming for more sales, leads, or brand awareness, understanding how to set a proper budget will help you achieve your goals.
In this article, we’ll discuss Google Ads budget best practices to help you optimize your ad spend.
Let’s explore how to manage Ad spend more efficiently in 2025.
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Are you looking for a comprehensive Google Tag Manager glossary that’s neither overwhelming nor confusing?
You’re not alone. Understanding the Google Tag Manager terms and definitions is essential for success in today’s analytics and digital marketing world.
Google Tag Manager (GTM) is a powerful tool that enables marketers, analysts, and developers to manage tracking codes called tags on their website or app without requiring direct code modifications.
But to use GTM effectively, you need to know the terms in GTM. That’s where this GTM glossary comes in. Understanding the Google Tag Manager definitions, terms, and core terminology helps eliminate confusion and enables cleaner, more efficient tag setups.
In this guide, we’ll explore all the key GTM definitions, explain their functions, and offer examples.
Let’s get started with the GTM glossary!
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