Editorial Team, Author At Analytify

10 Best Hotjar Alternatives for WordPress Analytics (2025)

Updated: April 25, 2025 by Editorial Team

Are you looking for Hotjar alternatives that offer better features for your WordPress website? While Hotjar is a popular tool for tracking user behavior, it might not be the best fit for everyone. Whether you’re seeking better functionality, affordable pricing, or more customizable options, there are plenty of Hotjar competitors to choose from.

In this blog, we will explore 10 effective Hotjar alternatives for WordPress that can help you improve user experience, track behavior, and boost conversions.

Let’s look at these tools and find the best one for your website!

Continue reading →

How to Add Google Analytics Annotations (2025 Update)

Updated: April 23, 2025 by Editorial Team

Ever wondered how you can add context to your Google Analytics data to make sense of the fluctuations you see? Google Analytics Annotations in GA4 are the perfect solution for tracking important events, campaigns, or changes that could impact your metrics.

GA4 is packed with new features, and annotations are one of them. In this guide, we’ll show you how to add annotations in Google Analytics 4, why they matter, and how you can use them to improve your data analysis.

Continue reading →

GTAG vs Google Tag Manager (Detailed Guide)

Updated: April 21, 2025 by Editorial Team

Are you confused about whether to use GTag or GTM to track analytics on your website? Both tools are designed by Google and are used to track user behavior and website activity, but they work in different ways.

In this article, we’ll discuss GTag vs Google Tag Manager in simple terms, explaining what they are, how they work, and when to use each. We will also compare their pros and cons, learn which option best suits your website, and discover how Analytify can simplify your tracking.

Let us get started!

Continue reading →

Website Traffic Analytics & How Web Developers Influence It?

Updated: April 21, 2025 by Editorial Team

Ever wondered why some websites get tons of traffic while others flop? It’s not just the design. It’s data. Website traffic analytics tells the real story behind what users do online. And developers? They have more power in this story than most realize.

This guide explains how website traffic analytics works, the key metrics you should be tracking, and how a web developer can influence and optimize those metrics to drive success.

Continue reading →

How to Add Schema Markup in WordPress (2025)

Updated: April 17, 2025 by Editorial Team

Have you ever wondered how some websites show star ratings, event details, or FAQs directly in Google search results? That is because of schema markup.

Schema markup is a form of structured data that helps search engines better understand your content. And in 2025, it’s no longer just an extra for SEO. It’s essential.

In this guide, you’ll learn what schema markup is (and how it works in 2025), different types of schema for various content, and how to add schema markup in WordPress.

Continue reading →

GTM Custom JavaScript Variable (Explained 2025)

Updated: April 14, 2025 by Editorial Team

Are you struggling to track custom interactions in Google Tag Manager (GTM)? While GTM provides built-in variables, sometimes you need more flexibility to capture specific data points or manipulate values dynamically. This is where GTM Custom JavaScript Variables come in. These user-defined functions allow you to extract data, modify event parameters, and enhance your tracking capabilities beyond GTM’s default settings.

In this article, you’ll learn what a GTM Custom JavaScript Variable is, how to create one in GTM, best practices for implementation, and how to troubleshoot common issues. Plus, we’ll explore how Analytify simplifies tracking with automated event monitoring and real-time analytics.

Let us get started!

Continue reading →

15 Most Common Enhanced Ecommerce Mistakes (2025)

Updated: April 14, 2025 by Editorial Team

Are you making Enhanced Ecommerce mistakes affecting your data accuracy and decision-making? Enhanced Ecommerce via Google Tag Manager (GTM) allows you to track a wide range of user interactions, from product impressions to purchases. Even minor errors in implementation can lead to incomplete or incorrect data, which ultimately impacts your ability to optimize your ecommerce site.

In this blog, we’ll explore the most common Enhanced Ecommerce mistakes often occurring during GTM and GA4 implementation. We’ll also discuss how these ecommerce mistakes in GTM and GA4 can impact your ability to collect reliable data, and share best practices to help you avoid these errors.

Continue reading →

Where to Insert Google Tag Manager Code? (2025)

Updated: April 5, 2025 by Editorial Team

Where should you place the Google Tag Manager code for the best results? The GTM script placement affects tracking accuracy, page speed, and overall website performance. In this guide, we’ll explore the best GTM code placement based on Google’s recommendations.

Let’s get started!

Continue reading →

15 Website Design Trends in 2025 You Don’t Want to Miss

Updated: April 3, 2025 by Editorial Team

Buckle up, design enthusiasts, because the web design landscape is about to shift. If you are not paying attention, your website is going to look like a relic from the dial-up era.

You have to compel yourself to forget everything you thought you knew about predictable user experiences and static layouts. They just won’t cut it anymore! 2025 is the year when interactive and immersive web design trends reign supreme, with the heavy influence of AI-powered tools and the focus on building genuine connections with website visitors.

Continue reading →

How Google Analytics Can Reveal Hidden Opportunities for Higher Rankings

Updated: April 21, 2025 by Editorial Team

Many brands deploy complex analytics tools to understand customer behavior on their websites and beyond. Such tools are often expensive and hard to use, but give the same level of insight as the good old Google Analytics. This free app has been around since 2005, getting better and better ever since.

Its latest version, Google Analytics 4 (GA4), can track hundreds of metrics, from scroll depth and page views to engagement rates. These insights enable businesses to fine-tune their marketing campaigns, create better content, and increase organic traffic.

Continue reading →

1 2 … 21