Category: SEO

I’ve read a lot of “increase your organic traffic” guides over the years, and most of them miss something obvious. They treat keywords as a means to an end. Traffic is the goal; keywords are just the vehicle.

That’s backward, especially if you’re stuck. If you keep publishing and your traffic still isn’t moving, the number worth watching isn’t traffic. It’s how many distinct search terms your site actually ranks for. This distinction matters more than it used to: Google now processes more than 5 trillion searches a year by its own count, and 91.8% of those queries are long-tail, according to Backlinko’s analysis of 306 million keywords. Most of that volume is spread across terms no single “increase traffic” tactic will ever touch directly. Growing keyword count is how you actually reach it.

In this guide, you’ll get 10 ways to increase organic keywords specifically. You’ll see how to increase organic traffic and how to increase search engine keywords by finding gap keywords, targeting long-tail questions, expanding content depth, fixing cannibalization, and tracking keyword growth inside WordPress.