Google Analytics 4 & Google Tag Manager Audit Services

What We Analyze

Our audit process identifies and resolves common tracking issues, ensuring your analytics setup is fully optimized. We focus on:

• Configuration Errors – Detect misconfigurations that impact data accuracy.
• Customization Gaps – Ensure tracking aligns with business goals and unlocks GA4’s full potential.
• Broken Tracking – Identify missing or non-functional tracking elements.
• Duplicate or Inflated Data – Resolve issues like double-counting of conversions or incorrect session tracking.

Our Audit Process

1. Initial Assessment & Business Understanding

We begin with an in-depth consultation to understand your business objectives, website goals, and existing tracking setup. This helps us tailor our audit to your specific needs.

2. Detailed GA4 & GTM Audit

• GA4 Property Review – Analyze data streams, event tracking, conversions, and audience segmentation.
• GTM Container Audit – Evaluate tag firing accuracy, trigger conditions, and variable configurations.
• Ecommerce & Conversion Tracking Check – Ensure accurate measurement of transactions, form submissions, and other key actions.
• Cross-Domain & Subdomain Tracking Validation – Confirm seamless user tracking across multiple domains.
• Data Layer Inspection – Assess data layer implementation for structured event tracking.
• Debugging & Troubleshooting – Identify and fix discrepancies using GA4 DebugView and GTM Preview Mode.

3. Actionable Recommendations & Fixes

After completing the audit, we provide:

• A comprehensive report detailing issues, their impact, and recommended fixes.
• Top Priority Action List to help you focus on the most critical improvements.
• Implementation Guidance to ensure your tracking is fully optimized.
• Optional Follow-up Call to review findings and answer your questions.

Why Choose Analytify for GA4 & GTM Audits?

✅ Proven Expertise – Years of experience in Google Analytics & Tag Manager audits.
✅ Business-Centric Approach – We align tracking with your business objectives.
✅ Comprehensive & Actionable Insights – Get clear, practical recommendations to improve your analytics setup.
✅ Support & Implementation Assistance – If needed, we can help implement the recommended fixes.

Don’t let inaccurate data hold your business back. Contact us now to schedule your GA4 & GTM audit!