Account and Container Creation: Create and configure a GTM account and container custom to the client’s website or app.
Integration with Website: Install the GTM code snippet and ensure proper implementation.
Workspace and Versioning Setup: Organize GTM workspace for easy collaboration and implement version control for tracking changes.
Built-in Variable Setup: Enable and configure essential built-in variables like Click URL, Page Path, and Referrer.
Custom Variable Creation: Define custom JavaScript or Data Layer variables to suit unique tracking requirements.
E-commerce Variable Setup: Configure e-commerce-related variables, such as product IDs or revenue data, for enhanced tracking.
Tag Implementation: Set up essential tags like Google Analytics, Facebook Pixel, or conversion tracking tags.
Custom Triggers: Create triggers for specific actions, such as scroll depth, form submissions, or video interactions.
Universal Form Tracking: Set up GTM to track submissions across different form types (standard and AJAX-based forms).
Data Layer Integration: Implement data layer events to capture additional form data (e.g., form type, user input).
General Button Tracking: Configure click triggers for all or specific buttons on the site.
Specific Button Actions: Track actions like adding items to a cart, starting a video, or downloading a file.
User Interaction Events: Track specific user interactions like scrolling, video playback, and outbound link clicks.
Enhanced Analytics Integration: Align custom events with GA4 or other analytics platforms for detailed insights.
Debug Mode Setup: Use GTM’s Preview Mode to test and debug tags, triggers, and variables.
Tag Assistant Integration: Connect and troubleshoot using Google Tag Assistant for browser-based diagnostics.
Error Resolution: Identify and fix issues like missing tags, misfiring triggers, or incorrect variable configurations.
Performance Testing: Ensure that tracking does not impact page load times or user experience
