Welcome to “Mastering Google Analytics 4: From Basics to Advanced”
Whether you’re a new digital marketer, website owner, owner of an e-commerce business, content creator, or someone looking to brush up on analytics skills, this course is designed just for you.
We’ll start with the very basics, making sure everyone can follow along, and gradually shift towards more advanced topics, so you can fully learn Google Analytics 4 (GA4) by the end of this course.
In this comprehensive course, you will:
- Understand the Fundamentals: Grasp the concepts of GA4, including its event-based tracking model, user-centric approach, and key metrics.
- Set Up Your GA4 Account: Learn how to create and configure your GA4 account and properties, ensuring accurate data collection from your website or app.
- Navigate the Interface: Become familiar with the GA4 interface, exploring its various reports, dashboards, and analysis tools.
- Understand User Behavior: Analyze user interactions, track their journeys, and gain insights into their demographics and interests.
- GA4 Events: Master the art of tracking custom events to capture specific user actions and interactions that matter to your business.
- Customize Reports: Understand and modify GA4 reports to your specific needs, creating custom dashboards and visualizations to monitor key performance indicators.
- Advanced Analysis Techniques: Explore advanced analysis techniques like funnel analysis, path analysis, and cohort analysis to uncover deeper insights into user behavior.
- Optimize Performance: Leverage GA4 data to identify areas for improvement, optimize your website or app, and enhance your marketing strategies.
By the end of this course, you’ll not only have a thorough understanding of Google Analytics 4 but also the confidence and skills to utilize its full potential for your business or marketing efforts.
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Course Modules
Let’s break down the Course Modules to see what you’ll be learning in this course:
Module 1: Introduction to Google Analytics 4
Description: We start with an Introduction to Google Analytics 4, covering the evolution from Universal Analytics to GA4 and highlighting the key benefits and enhancements that GA4 offers.
Module 2: Foundations of Google Analytics 4
Description: Next, we discuss the Foundations of Google Analytics 4, exploring how GA4 addresses today’s challenges in data measurement with its advanced tracking capabilities and AI-driven insights.
Module 3: Complete Walkthrough of the GA4 Interface
Description: You’ll have a complete understanding as we walk through the GA4 Interface, ensuring you know your way around the dashboard and the various reporting tools available.
Module 4: Getting Started with Google Analytics 4
Description: Getting Started with Google Analytics 4 is all about setting up your account and properties correctly, ensuring you’re well-prepared to gather data.
Module 5: GA4 Configuration and Customization
Description: In GA4 Configuration and Customization, we’ll look at how to tailor GA4 to meet your specific needs, from setting up data streams to creating custom dimensions and metrics.
Module 6: Tracking and Collecting Data
Description: This module details the tracking and data collection process in GA4, focusing on event-based tracking, different event types, and their setup. It also highlights the importance of custom dimensions and metrics and covers advanced configurations like cross-domain tracking.
Module 7: Data Analysis and Visualization
Description: This module focuses on GA4’s data analysis and visualization capabilities, covering standard and customizable reports, explanations for advanced analysis, and creating custom reports.
Module 8: Funnel Tracking
Description: This module provides a comprehensive guide to funnel tracking in GA4. It explains the concept of funnels, their importance, and how to set up and analyze funnel exploration reports.
Module 9: Data Accuracy in Google Analytics 4
Description: This module emphasizes the importance of data accuracy in GA4, covering concepts like cardinality, reporting identity, and estimation techniques. It also provides tips for managing data accuracy.
Module 10: Advanced Features and Integrations
Description: This module explores advanced GA4 features and integrations, including audience building, segmentation, linking with Google Ads, and integration with other tools like CRM systems and Analytify. Recap: This module showcases how to utilize GA4’s advanced features to enhance marketing campaigns and streamline data analysis.
Module 11: Data Privacy and Compliance
Description: This module focuses on data privacy and compliance in GA4, covering key privacy features, GDPR and CCPA requirements, and how to manage user consent and data requests.
Module 12: Troubleshooting and Best Practices
Description: This module covers troubleshooting common issues in GA4 and implementing best practices for effective data collection and analysis. It explores scenarios where data tracking might be disrupted and provides solutions.
Module 13: Case Studies and Practical Applications
Description: The module bridges the gap between theory and practice by exploring real-world GA4 implementations. It showcases how businesses across various industries use GA4 to achieve their goals, providing valuable insights for learners to apply to their own analytics strategies.
Module 14: Course Wrap-Up
Description: The final module revisits key takeaways from each module, addresses any lingering questions, and gathers feedback to enhance the course. It serves as a comprehensive review, reinforcing core concepts and ensuring learners feel confident in their GA4 knowledge.
Module 15: Study Tips and Resources
Description: This module provides essential study tips, recommended resources, and strategies to prepare for the Google Analytics 4 certification exam and stay updated with the latest GA4 developments. It offers guidance on creating a study schedule, focusing on key topics, utilizing various resources, and engaging with the GA4 community.
Praise From Our Students
★★★★★
This course transformed my approach to work. Practical, engaging, and expertly taught, it provided immediate, tangible benefits. A must-have for anyone looking to upgrade their skills quickly and effectively.
Aria DeVaugn
Designer
★★★★★
The academy membership offers invaluable resources, expert guidance, and a supportive community, enhancing my professional growth and networking significantly. This changed my life in so many ways.
Ricardo Owens
Dad and Entrepreneur
Enroll Today to Master GA4
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