We’re excited to roll out Analytify 7.0, a new update featuring performance upgrades, enhanced WooCommerce reporting, UI improvements, and several new user-friendly features. Whether you’re using the free version or have access to Analytify Pro, this release makes your analytics cleaner, easier to manage, and more flexible.
Let’s discuss the key features and highlights in this release.
Continue reading “Introducing Analytify 7.0 (New Features & Enhacements)”
Have you ever wondered what makes a Marketing KPI dashboard essential for tracking performance?
Today’s businesses can’t afford to guess when it comes to marketing success. A well-structured dashboard pulls together traffic, conversions, ROI, and other vital metrics into a single view.
A Marketing KPI dashboard is important because it makes reporting easier, helps spot trends, and keeps the team focused on the same goals.
In this guide, we’ll explore why Marketing KPI dashboards matter, the benefits they bring, and dashboard best practices every marketer should follow. You’ll also learn the 13 essential keys to building a dashboard that works, and how tools like Analytify make marketing KPI reporting effortless.
Let’s get started!
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In 2025, more and more websites are moving away from using cookies to track their visitors. But why? Cookies are small pieces of information that websites store on your computer to help them remember things about you, like what’s in your shopping cart or which pages you’ve visited.
However, some people are worried that cookies are not always good for privacy. That’s why Google Analytics 4 is now using a GA4 cookieless tracking system. This means websites can still track things like how many people visit, what they click on, and how long they stay on a page, without using cookies to store personal data.
In this guide, I will show you how to set up cookieless tracking in Google Analytics 4 to keep your website tracking accurate while respecting privacy rules.
However, you can still know what’s happening on your website, but in a more privacy-friendly way!
Continue reading “How to Set Up Cookieless Tracking in Google Analytics (2025 Guide)”
What makes Advanced Google Analytics in GA4 so important for you in 2025?
Relying only on basic reports is no longer enough. Advanced Google Analytics (GA4) introduces features that go beyond standard tracking and give you more meaningful GA4 insights and analytics.
With Advanced Google Analytics features, such as GA4 predictive metrics, GA4 explorations, and custom reports, you can not only track your traffic behavior but also predict outcomes. This capability helps you adjust your marketing strategies accordingly.
In this guide, I’ll explain to you the key GA4 advanced features you need to know in 2025. I’ll also share practical strategies to help you make the most of these features, as well as how tools like Analytify bring advanced tracking directly into WordPress.
Let’s get started!
Continue reading “Advanced Google Analytics: Key Features and Strategies for 2025”
PPC Bidding Strategies can make or break your digital marketing campaigns. Whether you’re a business owner, marketer, or PPC manager, choosing the right bidding strategy is important for getting the most out of your advertising budget.
Sometimes your PPC ads don’t show enough because your bid is too low, or you end up spending too much with no results. So it makes running ads a bit confusing.
In this guide, I’ll explain the different PPC bidding strategies, how to pick the right one for your goals, and some advanced tips for 2025.
Moreover, I’ll show you how Analytify can help you track and improve your bidding strategies right from your WordPress dashboard.
Continue reading “How to Master PPC Bidding Strategies (2025 Guide)”
Are your PPC ads getting clicks but not conversions? If so, then I want you to know that a low PPC conversion rate is a common challenge that exhausts budgets and frustrates marketers.
Your PPC conversion rate is the top metric for measuring the campaign’s success. It reveals to you what percentage of people who click your ad complete a desired action. This action could include making a purchase or signing up for a newsletter.
A decent PPC conversion rate means higher ROI, more efficient ad spend, and happier clients or stakeholders. In this guide, I will explain how to improve your PPC conversion rate, how to calculate your own PPC conversion rate, and what a decent conversion rate is.
Continue reading “How to Boost PPC Conversion Rates (10 Best Tips for 2025)”
An exit page is the final page a user views during their session before leaving your website. Analyzing these pages is crucial for identifying UX flaws and content gaps that cause visitors to drop off.
Google Analytics 4 represents a significant shift from Universal Analytics. The old, pre-built “Exit Pages” report has been removed. But in GA4, you can show Exit Pages in the Custom exploration reports.
I have made sure that this guide is updated for 2025 and provides comprehensive information on everything you need to know. You will learn what GA4 exit pages are, why they matter, and how to find them using a custom exploration. I will also explain how to analyze the data and transform insights into effective practices for content strategy.
Continue reading “Exit Pages in Google Analytics 4 (Explained 2025)”
Struggling to choose between a microsite vs landing page for your next campaign?
This marketing decision directly impacts your conversion rates and SEO potential. Choosing between a microsite and a landing page can lead to wasted budget and missed opportunities.
That is why I have written this guide that will explain to you the key differences between a microsite and landing pages, complete with clear examples and data-driven advice.
You’ll learn exactly when to use a microsite for broad storytelling and when to use a landing page for conversion-focused offers. By the end, you’ll know if a microsite or a landing page is the perfect fit for your marketing goals.
Continue reading “Microsite vs Landing Page: What’s Better in 2025?”
If you’re looking to track traffic, understand user behavior, or personalize your site, query string parameters play a key role. These small pieces of data added to URLs help marketers like me gather information about how users interact with websites.
A query string parameter is essentially extra data attached to a URL that provides important details. For example, it might tell you where a visitor came from, what they searched for, or which ad they clicked on.
I’ve used query strings in many campaigns to track ad performance, see what channels are driving the most traffic, and adjust strategies accordingly.
In this guide, I’ll explain how query strings work, how to use them, and why they matter. I’ll also share how to handle SEO query parameters and talk about how they can help you improve your marketing.
Continue reading “How to Use Query Strings and Parameters (2025 Guide)”
Are you struggling to rank for competitive keywords? If so, then long-tail keywords are your best strategy for attracting targeted traffic and driving more conversions.
Targeting longtail keywords for SEO is no longer optional. It is an important part of any successful content plan. This is because long-tail keywords capture specific user intent, often face less competition, and always deliver higher conversion rates.
In this 2025 guide, we will reveal the essential long-tail SEO tricks and the right kind of tools you need to enhance your SEO.
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Ever wondered how to track PDF downloads with Google Tag Manager?
Tracking PDF downloads is important because when someone downloads a resource, it usually means they’re genuinely interested in what you offer. The tricky part is that GA4 doesn’t always automatically pick up .pdf files, so that you may be missing out on important insights. That’s where Google Tag Manager (GTM) helps.
With GTM, you can set up PDF downloads tracking, send accurate data to GA4, and see exactly how people engage with your downloadable content.
In this guide, you’ll learn step-by-step how to track PDF downloads with GTM and get detailed reporting inside Google Analytics 4. We will also discuss how Analytify simplifies it.
Let’s get started!
Continue reading “How to Track PDF Downloads with Google Tag Manager (2025)”