What is organic search in Google Analytics, particularly in the new GA4 setup?
You’re not alone if you have this question in mind. The shift from Universal Analytics to Google Analytics 4 (GA4) has introduced several new features and ways of doing things. Understanding how to navigate and interpret Organic Search in Google Analytics 4 (GA4) can provide valuable insights into the performance of your SEO efforts. In this blog, we’ll talk about what is organic search in Google Analytics and how to analyze it, GA4 organic search terms, and how to find organic traffic in Google Analytics.
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