Do you want to know what Page Value is in Google Analytics?

As the website owner, you might want to understand each page’s contribution to revenue and goal accomplishment.

In this article, we’ll take a look at what is page value in Google Analytics, and how you can use it to better understand the performance of your website pages.

Do you run social media campaigns and want to know how to track GA4 social media traffic?

In the digital world, understanding the impact of social media on your website traffic is important. You need to track the outcomes and social media ROI of campaigns to understand the return on the resources and budget invested in them. With Google Analytics 4 (GA4), tracking social media traffic has become more insightful and user-friendly. 

In this article, we’ll discuss how to track social media traffic with Google Analytics 4.

Are you confused about Google Analytics events vs goals?

You are not alone. Even experienced users aren’t sure which one to use in a particular scenario. Google Analytics is a fantastic data tracking and reporting platform. However, you need to understand the use of goals and events to tag user interactions for further analysis properly.