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Google Tag Manager Event Tracking Guide (2025)

Updated: February 22, 2025 by Editorial Team

Are you looking for a complete guide on Google Tag Manager event tracking? Then, you are at the right place.

As we step into 2025, the need for effective event tracking has grown more significant than ever.

Event tracking in GTM provides insights into how users engage with your content, whether it’s clicking a button, watching a video, or submitting a form. It goes beyond pageviews, giving you the data you need to make informed decisions that drive conversions and enhance user experiences.

In this comprehensive guide, we’ll explain the essentials of Google Tag Manager Event Tracking. From setting up events to mastering advanced techniques, we’ll cover everything you need to know to track user actions effectively.

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Open Funnel vs Closed Funnel in Google Analytics 4

Updated: January 30, 2025 by Editorial Team

Are you struggling to understand the difference between open funnel vs closed funnel? Understanding Google Analytics funnels is important for identifying user behavior patterns, optimizing conversion paths, and improving overall business performance.

In this guide, we’ll learn what the Google Analytics funnel is, its types, and mainly the difference between open funnel and closed funnel. By the end, you’ll understand how to boost conversions using GA4 funnels.

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How to Setup Google Analytics for Shopify (4 Methods)

Updated: April 21, 2025 by Editorial Team

Did you know GA4 can transform the way you manage your Shopify store? Integrating Google Analytics into your Shopify setup gives you powerful tools to track customer behavior, optimize marketing strategies, and grow your business effectively.

This blog explores why Google Analytics for Shopify is essential and provides step-by-step instructions on how to install Google Analytics on Shopify. You’ll clearly understand how to add Google Analytics in Shopify to elevate your e-commerce tracking by the end.

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Google Ads Conversion Tracking with GTM (Explained)

Updated: April 21, 2025 by Editorial Team

Are you struggling to measure the impact of your Google Ads campaigns effectively? Google Ads conversion tracking is crucial for understanding whether they drive valuable actions like sales, leads, or sign-ups. Without accurate data, it’s difficult to optimize campaigns and achieve the best return on investment.

In this guide, we’ll learn how to set up Google Ads Conversion Tracking using Google Tag Manager (GTM) with some advanced tips. We’ll also show you how Analytify makes tracking easier for WordPress users.

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How to Track Calendly with GTM and GA4 (Explained)

Updated: April 21, 2025 by Editorial Team

Are you struggling with Calendly Google Analytics tracking? You’re in the right place for a solution!

Calendly is an incredibly popular scheduling tool that allows businesses and clients to book meetings and appointments easily. It provides a range of customizable scheduling links and website widgets that simplify the booking process.

But did you know you can also track these interactions in Google Analytics? That’s right! By integrating Calendly with GTM and GA4, you can capture key insights, like when users view your booking page or schedule an appointment.

In this step-by-step tutorial, we’ll show you how to track Calendly events using Google Tag Manager and Google Analytics 4.

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Best eCommerce Digital Marketing Strategies & Tools for 2025

Updated: May 30, 2025 by Editorial Team

Are you ready to create eCommerce digital marketing strategies that take your online store to the next level?

The eCommerce market is flourishing swiftly. To thrive in 2025, you must have sharp and effective eCommerce digital marketing strategies. These are the means to draw more customers and drive up sales.

In this guide, we’ll talk about what eCommerce marketing is and share the finest digital marketing strategies for eCommerce websites.

Furthermore, we’ll talk about the top eCommerce marketing tools that a business needs to grow in a crowded marketplace.

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13 Easy Ways to Learn Google Analytics 4

Updated: January 30, 2025 by Editorial Team

Learning Google Analytics 4 (GA4) can feel like difficult for many. It’s new. It’s different. GA4, the latest version of Google Analytics, has advanced tools and a fresh design. Mastering it is necessary for business owners, marketers, and website managers.

But where do you begin? Many get lost in its maze of features. The good news is that learning GA4 doesn’t have to be hard. You don’t need a Ph.D. in data science to get the hang of it.

In this guide, we’ll share with you 13 straightforward ways to learn Google Analytics 4. There’s something for everyone, from free tools to the best GA4 courses. Whether you’re starting from scratch or sharpening your skills, we’ve got you covered.

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How Much Does A Website Cost? (2025 Guide)

Updated: July 15, 2025 by Editorial Team

Are you wondering how much does a website cost?

In 2025, a website will be more than just an online presence. It’s your digital storefront and an important part of your brand’s image. A website is very necessary to start any business. It helps to connect with your customers and viewers. So, it must be perfect. But how much does a website cost?

We cannot exactly measure a website’s cost because it can range from a few hundred dollars to tens of thousands, depending on many factors. In this guide, we will break down those factors to help you understand the website development costs in 2025.

We’ll cover different costs, from domain names and hosting to design and ongoing maintenance.

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Google Search Console vs Google Analytics 4

Updated: January 30, 2025 by Editorial Team

Are you wondering how Google Search Console vs Google Analytics differ? Both are essential tools for understanding your website’s performance, yet serve distinct purposes. Google Analytics tracks user behavior on your website, while Google Search Console on your website’s search performance.

In the GA4 vs GSC comparison, we’ll explore the key similarities and differences between Google Analytics and Google Search Console and how using both tools together can significantly enhance your website’s search optimization strategy.

Let’s get started with the detailed Google Analytics and Search Console comparison!

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No Data Available in Google Analytics 4? (SOLVED)

Updated: January 30, 2025 by Editorial Team

If you’re using Google Analytics 4 (GA4) and see “No data available,” it can feel frustrating and leave you wondering what went wrong.

Tracking your website’s performance and visitor behavior is necessary for making informed decisions, so missing data in GA4 isn’t something you can ignore.

This problem is more common than you might think, and the reasons behind it are often straightforward. It could be something as simple as a misconfigured tag, a delayed data update, or even cookie consent settings that block tracking. Whatever the reason, fixing it is essential to get accurate insights.

In this blog, we’ll explore the common causes behind “No data available in Google Analytics 4” and guide you through the steps to resolve them.

Plus, we’ll show you how Analytify can make GA4 tracking more user-friendly and error-free.

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