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9 Best Website Analytics Tools (2024)

Updated: September 20, 2024 by Editorial Team

Are you making the most of your website traffic data? The right website analytics tools in digital marketing can make all the difference. Understanding who visits your site, what they do while they’re there, and how they engage with your content is crucial for optimizing performance and driving growth.

In this article, we’ll explore the 9 best website analytics tools marketers should consider to stay ahead. Whether you’re looking for comprehensive features, privacy-focused options, or user-friendly interfaces, we’ve got you covered.

Let’s dive in and find the perfect web analytics tool for your needs!

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How to Track GA4 Outbound Links (2024)

Updated: September 20, 2024 by Editorial Team

Have you ever wondered where your website visitors disappear after clicking a link? It’s no longer a mystery. Google Analytics 4 automatically tracks outbound clicks that lead users off your website.

Tracking outbound link in GA4 is crucial to understanding user behavior on your website. When users click on links that lead to external sites, this indicates their interests and engagement levels. By effectively monitoring these outbound link clicks, you can gain valuable knowledge of your audience’s preferences and refine your content strategy accordingly.

This guide will explore setting up and tracking outbound links in Google Analytics 4 (GA4). Learning to track GA4 outbound links will enhance your ability to optimize your website’s performance.

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Matomo vs Google Analytics: A Detailed Comparison 2024

Updated: September 20, 2024 by Editorial Team

Choosing the right web analytics tool is crucial for any website owner seeking to understand their audience and optimize their online presence. Two platforms, Matomo, and Google Analytics, dominate the market and offer powerful features. They track visitors, clicks, and other cool stuff to help you understand your website’s performance.

This comprehensive guide compares Matomo and Google Analytics, dissecting their unique functionalities, advantages, and drawbacks.

By exploring Matomo vs Google Analytics, you can decide which web analytics tool meets your specific needs.

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How to Setup GA4 Cross-Domain Tracking (Recommended)

Updated: September 23, 2024 by Editorial Team

Have you ever wondered how to accurately track user behavior and interactions across multiple domains in Google Analytics 4?

Look no further because this blog post will explore GA4 Cross Domain Tracking. For webmasters, marketers, and business owners, having a complete understanding of their online traffic is crucial for improving overall website performance.

This blog post will explain cross-domain tracking and how it works in GA4. We will also discuss why it is essential for businesses and how to set it up effectively.

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Google Analytics Users: Active Users vs. Total Users and New Users vs. Returning Users

Updated: September 12, 2024 by Editorial Team

Google Analytics 4 (GA4) is a powerful tool for helping businesses understand how people use their websites. It offers many features that make tracking user behavior effortless and more detailed.

Understanding user types in GA4 is important if you’re new to Google Analytics or looking to get more from your data. This guide will explain the four main types of Google Analytics users: Active vs. Total Users and New vs. Returning Users.

You’ll gain valuable information about your website audience by understanding these distinctions. So, we can create targeted strategies that keep them returning for more.

Let’s dive into the exciting world of GA4 user types!

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GA4 Recommended Events (Ultimate Guide 2024)

Updated: September 23, 2024 by Editorial Team

Do you want to discover how GA4 Recommended Events can simplify analytics, offering more profound insights into user behavior?

This guide will teach you about GA4 Recommended Events. We’ll explore what they are, why we use them, and a complete list of recommended events in Google Analytics 4. We will also discuss setting up and confirming your recommended events in GA4.

By the end, you’ll have enough information to better understand your audience through these events and set up your website for success!

Let’s dive right in!

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How to Fix GA4 Debug View Not Working? (2024)

Updated: September 23, 2024 by Editorial Team

GA4 Debug View Not Working? It’s a common difficulty many people face when using Google Analytics 4.

Whether you’re a digital marketer or a web owner, understanding why DebugView in Google Analytics 4 is not working can save you a lot of frustration.

In this article, we’ll explore why is your debug view not showing anything and, most importantly, how to fix Google Analytics DebugView.

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Understanding DebugView in Google Analytics 4

Updated: September 23, 2024 by Editorial Team

If you’ve been struggling to understand the ins and outs of GA4 DebugView, you’re in the right place.

Google Analytics DebugView is a game-changer for marketers, analysts, and developers. It provides real-time insights that help troubleshoot and fine-tune the analytics setup.

In this article, we will discuss the importance of DebugView in Google Analytics 4, how to enable it, and everything else you need to master this tool.

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Google Analytics 4 Click Tracking: A Complete Guide (2024)

Updated: September 26, 2024 by Editorial Team

Are you looking for a detailed guide on how to track clicks in Google Analytics 4?

Understanding user clicking behavior on your website is important for success. One of the most effective ways to gain this understanding is through tracking Google Analyitcs 4 click events.

In this article, we’ll provide step-by-step methods, examples, and advanced techniques for effective Google Analytics 4 Click Tracking.

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GA4 Subdomain Tracking (EXPLAINED 2024)

Updated: September 27, 2024 by Editorial Team

If you’ve been using Google Analytics 4 (GA4) to monitor your website’s performance, you might be curious about how GA4 Subdomain Tracking works. Understanding this can give you some deep insights into how different sections of your website are performing.

First, let’s discuss what Google Analytics and Subdomains Tracking involves. It’s not just about monitoring your main site; it’s about digging deeper. By tracking subdomains in GA4, you can see if specific parts of your site, like your blog or shop, are attracting visitors or if there’s something they particularly enjoy there. It wasn’t always straightforward in previous versions of Google Analytics, but GA4 has made some significant improvements.

In this article, we’ll discuss why GA4 subdomain tracking is essential, how it differs from what you might be used to, and how you can set it up to get accurate, segmented information that could help you tailor your strategies to different audience segments.

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