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Using AI in Marketing Analytics (2025 Guide)

Updated: June 16, 2025 by Editorial Team

How can AI in marketing analytics revolutionize your business strategies in 2025?

As the digital landscape becomes increasingly complex, businesses are turning more frequently to AI for marketing analytics to stay ahead of the competition. According to a survey, the U.S. AI market is estimated at $73.98 billion in 2025, with a projected CAGR of 26.95% between 2025 and 2031

By using AI, companies can gain deeper insights into customer behavior, predict trends, and make data-driven decisions with greater accuracy and speed.

But how exactly can businesses leverage AI in their marketing efforts?

In this guide, we’ll discuss how to use AI for marketing analytics effectively. We’ll explore the key AI tools, techniques, and best practices that will help you enhance your marketing campaigns, optimize your data analysis, and improve your overall ROI.

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Data-Driven Development: How to Use Analytics to Guide App Design and Features (2025)

Updated: May 26, 2025 by Editorial Team

Are you looking for analytics to drive the data-driven development of your apps?

A good idea and a beautiful cover are no longer enough for a modern, successful app. Really effective digital software products rapidly grow and improve thanks to data science. Intuition is good for a start, but analytics makes it clear what users need and what features work.

In this blog post, you’ll learn how to incorporate analytics into every stage of development and how data helps in creating design and implementing relevant features. And how to retain users in the long run.

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GA4 vs Firebase vs Firebase Analytics (Key Differences)

Updated: May 20, 2025 by Editorial Team

Are you unsure which analytics platform to choose for your app or website: GA4, Firebase Analytics, or Firebase?

These three tools are all integral to Google’s analytics ecosystem, but each serves a different purpose and caters to unique business needs. Understanding their differences can help you make the right choice for tracking user interactions, improving app performance, and optimizing user experiences.

In this article, you’ll learn the key differences in choosing Google Analytics 4, Firebase Analytics, and Firebase.

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Why Google Analytics Belongs on Every WordPress Blog?

Updated: May 19, 2025 by Editorial Team

WordPress runs 43.2% of sites worldwide. Google Analytics now tracks 55.49% of all web properties globally, with 28.1 million sites running both. There is little debate among leading sources: Google Analytics is more than a reporting tool. It is the foundational source for making real decisions about WordPress content, revenue, and audience growth.

In this blog post, you’ll learn how Google Analytics for WordPress blogs is necessary to optimize your site tracking.

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What is PPC Marketing? (Beginners Guide 2025)

Updated: May 29, 2025 by Editorial Team

Are you looking for a way to drive targeted traffic to your website and boost your business online? If so, then PPC marketing might be the solution you need.

Pay-Per-Click advertising has become a cornerstone of digital marketing, offering businesses a cost-effective way to gain visibility and attract potential customers.

In this beginner’s guide, you’ll learn what PPC marketing is, how it works, and how it can help you grow your business in 2025.

Plus, we’ll explore how Analytify can help track your paid marketing campaigns in WordPress and optimize your results.

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How to Set Up Ecommerce Tracking with Google Tag Manager

Updated: May 6, 2025 by Editorial Team

Are you facing challenges in setting up ecommerce tracking with Google Tag Manager for your online store? Setting up ecommerce tracking with GTM might seem like a tough job, especially with all the tags, triggers, and variables involved. But with the proper setup, you can easily track how users interact with your store, from product views to successful purchases.

In this guide, you’ll learn what ecommerce tracking with Google Tag Manager is, and how it works with GA4. We will also explore common issues and fixes in Google Tag Manager ecommerce tracking, and discover how plugins like Analytify make things even easier for WooCommerce and EDD users.

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Google Analytics eCommerce Tracking on WordPress (Explained 2025)

Updated: April 29, 2025 by Editorial Team

Are you struggling to track your eCommerce analytics effectively on your WordPress site? With Google Analytics for eCommerce, these insights are just a few clicks away.

But setting up Google Analytics eCommerce tracking for WordPress can often feel overwhelming, especially for those new to the platform. That’s where Analytify comes in. This user-friendly plugin makes integrating GA4’s powerful eCommerce tracking features into your WordPress site simple and straightforward, even for beginners.

In this guide, we’ll show you how to set up Google Analytics for eCommerce on WordPress and how to track eCommerce analytics.

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Google Tag Manager Custom Event Trigger (Explained)

Updated: April 21, 2025 by Editorial Team

Have you ever needed to track specific user actions on your website that GTM doesn’t capture by default? That’s where Google Tag Manager Custom Event Trigger comes in, allowing you to track unique interactions like form submissions, button clicks, or video plays with the GTM data layer.

In this article, you’ll learn what a Custom Event Trigger is and how it works, along with step-by-step instructions to set up a GTM custom event trigger. We will also cover common use cases, best practices, troubleshooting tips, and ways to improve website tracking accuracy.

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How to Set Up UTM Parameters in Google Ads (2025)

Updated: February 28, 2025 by Editorial Team

Do you want to track your Google Ads campaigns? Setting up UTM parameters in Google Ads is the best way to measure where your traffic comes from and which ads perform best.

By using UTM parameters, you can see exactly which campaigns, ads, and keywords drive the most traffic and conversions. This helps you make data-driven decisions to optimize your ad spend.

In this guide, we’ll show you how to set up Google Ads UTM parameters step-by-step. Plus, we’ll introduce Analytify, a simple plugin that helps you track UTM-based campaign data directly in your WordPress dashboard.

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Missing Demographic Data in Google Analytics 4? (10 Reasons)

Updated: February 22, 2025 by Editorial Team

Are you facing the issue of Google Analytics demographic data missing?

Demographic data in Google Analytics 4 provides invaluable insights into your website or app users, such as their age, gender, interests, and geographic location. However, you can sometimes encounter the frustrating issue of missing demographic data in Google Analytics.

If demographic analytics do not show up, several factors can contribute to these gaps in your data. Understanding why your GA4 demographic data is missing is important for ensuring your analytics setup is accurate and you’re not losing valuable insights.

In this article, we’ll explore the common reasons behind the problem of missing demographic data in Google Analytics 4 and provide practical solutions to fix it.

Whether it’s a simple configuration error or more complex data privacy concerns, we’ll guide you through troubleshooting and resolving these problems.

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