By default, there are many reports on Google Analytics, but a Custom Report is a report that you create yourself. You pick the dimensions (City and Browser, for example) and metrics (Sessions, Pageviews, and Bounce Rate, for example) and decide how they should be displayed. The only requirement to create Custom Reports in Google Analytics is you must specify at least one dimension and one metric. Here, we will discuss how to create custom reports in Google Analytics.
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