Google Analytics Archives

Heatmaps in Google Analytics: Does GA4 Have One? (Plus 4 Tools That Do)

Updated: September 30, 2026 by Muhammad Adnan

You went looking for heatmaps in Google Analytics. They are not there: Google Analytics has no native heatmap feature in GA4 or any version before it.

GA4 records clicks and scroll depth as events and numbers. It never draws them onto your page, which is why heatmaps in Google Analytics have never appeared in any report.

So you did not break anything. You did not miss a setting. The fix is to pair GA4 with a dedicated heatmap tool, covered below.

Below: what GA4 tracks instead, how close you can get with GA4 data alone, the four tools that actually produce the heatmap, and how to run one next to your current setup without duplicate tracking. New to any of this? Start with how to set up Google Analytics 4 on WordPress.

Continue reading →

Social media analytics tools compared across platform dashboards and WordPress reports

12 Best Social Media Analytics Tools (Free + Paid)

Updated: August 29, 2026 by Editorial Team

Reporting season arrives, and you can show reach, likes, and follower growth. What you cannot show is whether any of it produced a visitor, a lead, or a sale.

The best social media analytics tools in 2026 are Meta Business Suite Insights, LinkedIn Page Analytics, YouTube Studio, TikTok Analytics, Buffer, Metricool, Hootsuite, Sprout Social, and Brandwatch, paired with Google Analytics 4, Analytify, and Looker Studio for the website side of the funnel.

This guide covers all 12 social media analytics tools, with real prices, who each is best for, and an honest limitation for each pick. It also covers the step most roundups skip: connecting a social click to what that visitor did on your site.

Continue reading →

How to Link Google Search Console to Google Analytics 4?

Updated: March 24, 2026 by Editorial Team

If you want to link Google Search Console (GSC) with Google Analytics (GA4), it will offer you powerful SEO insights. By combining search query data with user behavior metrics, this integration helps you:

See which keywords drive traffic but don’t convert.

Track click-through rates (CTR) alongside engagement metrics.

Optimize content based on search performance.

In this guide, we’ll explore how to link Google Search Console to Google Analytics 4 step-by-step, troubleshoot common issues, and use Analytify to simplify reporting.

Continue reading →

5 Enhanced Ecommerce Reports That You Need To Understand Now

Updated: March 23, 2026 by Muhammad Adnan

Relying solely on the quality of your product will fail to convert into sales. In today’s era, there are alternatives to everything. The reason why you need to understand Enhanced ECommerce Reports is that it is the key to winning in this consumer-centric business environment, as it helps you understand your users.

But how do you gather enough data to understand your users? And honestly, you might need data of long duration before you can make any solid judgment. Luckily you don’t need to do it yourself on a spreadsheet, Google Analytics does exactly that.

It gathers historical data about different metrics, such as how the different stages of your purchasing funnel are doing, what the overall conversion rate is for your online store, what the average order value is, and so on. In this blog, you will learn about the 5 Key Enhanced Ecommerce Reports you need to read for improving your sales.

Continue reading →

How to Link Google Ads to Google Analytics (A Step-by-Step Guide)

Updated: March 26, 2026 by Editorial Team

Do you want to connect your Google Ads to Google Analytics account?

Suppose you’re running ads and using Google Analytics to track website traffic and user behavior patterns on your website. In that case, keeping these two information-rich platforms apart makes little sense. The good news is that you can easily connect these platforms and leverage the collected pool of information about the user journey.

Continue reading →

How To Track Anchor Links In Google Analytics & Analytify

Updated: March 28, 2026 by Muhammad Adnan

Do you want to track your Anchor links in Google Analytics and Analytify? A lot of one-pager WordPress themes rely on anchor link base tags for navigation.

For Google Analytics these all are single-page theme tags, which make it hard for Google Analytics to get meaningful Analytics of content viewed by the visitors.

Here we are going to discuss how to track Anchor links in Google Analytics and Analytify.

Continue reading →

How To Find Traffic Sources To WordPress Web-Pages In Google Analytics

Updated: March 23, 2026 by Muhammad Adnan

Google Analytics is like your Website’s Digital Doctor. It can analyze every aspect of your website, starting from SEO to Traffic and individual Web-Page Performance. Most of the reports give an overall idea about how your website is doing. But often you might need to check up on individual web-pages. Luckily, you can do that too using Google Analytics. Here, we will discuss How to Find Traffic Sources to WordPress Web-Pages in Google Analytics.

Continue reading →

How To Solve not set In Google Analytics Reports

Updated: August 1, 2026 by Muhammad Adnan

Google Analytics not set is a value that confuses a lot of Marketers in analyzing their performance reports. In this guide, we will help you fix not set Google Analytics data to achieve maximum out of your Analytics report.

For a complete walkthrough, see our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.

Google Analytics reports are a great tool to have a better insight, into your WordPress website’s performance. But, you cannot blindly rely on them, no matter how detailed the reports are. Also, faulty interpretations of Google Analytics Reports can lead to undesirable outcomes.

A key Google Analytics Report result that is prone to misinterpretation is not set in Google Analytics Landing Pages Reports. Whenever you see this error, don’t be too quick to jump to the conclusion that your website is doing poorly.

Continue reading →

How To Track and Analyze Organic Keywords In Google Analytics 4

Updated: September 21, 2026 by Muhammad Adnan

GA4 organic keywords are what people typed into Google before landing on your site. GA4 hides most of them behind (not set) or (not provided) labels. That’s search encryption and privacy rules, not a tracking failure on your end.

You can still recover this data three ways. Link GA4 to Google Search Console. Track on-site search terms with the search_term event. Or view both directly inside the Analytify WordPress dashboard.

This guide covers all three methods. Plus free keyword research tools to fill the gaps GA4 leaves behind.

Continue reading →

1 2