Google Analytics Reports are a great tool to have a better insight, about your WordPress Website’s Performance. But, you cannot rely on them blindly no matter how detailed the reports are. Also, faulty interpretations of Google Analytics Reports can lead to undesirable outcomes.
A key Google Analytics Report result which is prone to misinterpretation is the not set in Google Analytics Landing Pages Reports. Whenever you see this error, don’t be too quick to jump to the conclusion that your Website is doing poorly.