Do you want to understand customer journey analytics for your online business?
Every business wants to know how their customers think. Understanding the Google Analytics customer journey is important to figuring out what drives them, what keeps them coming back, and where they drop off. From the first time someone hears about your brand to making a purchase (and everything in between), the customer journey is full of important moments.
Google Analytics 4 helps you track what people are doing on your site, what pages they’re visiting, and where they get stuck. This customer journey analytics is important for improving your marketing, fine-tuning your strategies, and giving your customers a better experience.
In this blog, we’ll explain how to track customer journeys in GA4 and how customer journey analytics can help you better understand your audience.
Continue reading “Customer Journey with Google Analytics (2025)”