Have you ever wondered how to detect bot traffic in GA4 before it distorts your data?
Many website owners notice sudden traffic spikes, broken engagement metrics, or visits from unfamiliar sources. They often assume it’s real growth, but in many cases, it’s actually fake traffic in GA4.
Unlike Universal Analytics, GA4 has fewer visible filters and more automated tracking, which makes it harder to detect GA4 spam traffic.
This guide will help you identify suspicious activity, validate patterns, clean your GA4 data, and continuously monitor it. By following these steps, you can ensure your analytics remain accurate and that your decisions are based on real user behavior rather than automated visits.
Let’s get started!
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