What is a Dimension in Google Analytics, and why does it matter in 2025?
If you’re using Google Analytics 4 (GA4), you’ve likely come across the term dimension. Understanding dimensions is more important than ever. They allow you to segment your audience, uncover trends, and make smarter marketing decisions, especially when paired with metrics.
In this guide, we’ll learn the concept of dimensions, how they differ from metrics, how to set them up in GA4, and how tools like Analytify make it easy to view and understand these insights, right from your WordPress dashboard.
Let’s get started!
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