Running a WooCommerce store is exciting, but it can also be confusing. You know some products sell well, while others don’t. But do you really know why? Or which parts of your site are losing sales?
This is where you require GA4 Ecommerce metrics. GA4 doesn’t just track numbers. It also helps you see how customers behave, what drives purchases, and where you might be losing revenue.
The big difference from the old Universal Analytics is that GA4 tracks everything as events. Every product view, add-to-cart click, and completed purchase is recorded in detail.
In this guide, we’ll explain the important GA4 eCommerce metrics for WooCommerce. You’ll learn how to analyze eCommerce data, spot opportunities, and make decisions that can actually grow your store.
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