Matomo and Google Analytics both track visitors, clicks, and site performance, but they differ on the two things that matter most: where your data lives and what you pay for advanced features. Google Analytics (GA4) is free and hosted by Google; Matomo can be self-hosted for full data ownership or run as a paid cloud service.
This guide breaks down where the two overlap, where they differ, and which one fits your site.
Continue reading “Matomo vs Google Analytics: A Detailed Comparison”