Are your PPC ads getting clicks but not conversions? If so, then I want you to know that a low PPC conversion rate is a common challenge that exhausts budgets and frustrates marketers.
Your PPC conversion rate is the top metric for measuring the campaign’s success. It reveals to you what percentage of people who click your ad complete a desired action. This action could include making a purchase or signing up for a newsletter.
A decent PPC conversion rate means higher ROI, more efficient ad spend, and happier clients or stakeholders. In this guide, I will explain how to improve your PPC conversion rate, how to calculate your own PPC conversion rate, and what a decent conversion rate is.
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