Are you struggling to figure out which of your marketing efforts actually drive conversions on your WordPress site? WordPress marketing attribution can help you find out.
Marketing attribution is the process of identifying and assigning credit to the channels, campaigns, and touchpoints that lead users to take meaningful actions, such as signing up, making a purchase, or submitting a form. For WordPress site owners, understanding attribution helps improve campaigns, focus on what works, and maximize ROI.
In this guide, we’ll discuss common attribution models and how to track and understand marketing attribution using Analytify. You will also learn about simple ways to analyze and optimize attributions, along with some advanced tips.
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