Have you noticed your website rankings staying steady, but traffic seems to drop? If so, you’re not alone, and it’s a new challenge in the age of AI-driven traffic.
With AI-powered search, users often get instant answers, summaries, or zero-click results right on the search page. This means people may read your content without ever visiting your site.
Many site owners experience this confusion in GA4. Where organic traffic appears to drop even though rankings and SEO performance remain stable. This makes it difficult to understand how your content is truly performing.
In this guide, you’ll learn how to track AI-driven traffic, measure AI search traffic impact, and monitor zero-click search analytics. You’ll also discover how to analyze GA4 organic traffic changes using Analytify to track AI-driven organic traffic effectively.
Let’s get started!
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