Have you ever wondered how your website compares to others in your industry?
Google Analytics Benchmarking is a feature that lets you measure your website or app’s performance against similar businesses using industry benchmarks, peer group comparisons, and percentile insights.
Benchmarking is essential because it helps you to find strengths, identify gaps, and spot opportunities for growth by comparing your performance with industry standards.
In this guide, you’ll learn what benchmarking in Google Analytics is, how GA4 benchmarking works, the prerequisites to access it, and how to interpret benchmarking data.
Let’s get started!
Continue reading “What is Google Analytics Benchmarking? (Explained 2025)”