GA4 Content Grouping

GA4 Content Grouping: A Complete Guide (2024)

Have you ever felt overwhelmed by analyzing individual page reports in Google Analytics 4 (GA4)? If so, you’re not alone.

GA4 Content Groups empower you to categorize your website content (pages, blog posts, etc.) into meaningful groups based on specific criteria. It allows you to gain deeper insights into user behavior across different content types, ultimately enabling you to optimize your content strategy, improve user engagement, and drive business growth.

In this article, we’ll define GA4 Content Grouping and its various benefits and also provide a step-by-step guide on creating and using content groups in Google Analytics.

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