Is your content truly influencing conversions, or just bringing traffic? Content attribution in GA4 exposes the difference.
Most people judge performance by traffic alone, but traffic doesn’t reveal which articles guide users, which pages assist conversions, or how your content supports the entire journey from first visit to final action. That’s exactly why content attribution matters.
It shows how users interact with your pages across multiple touchpoints, highlighting the actual impact of your WordPress content on conversions, even when a page wasn’t the final step.
In this guide, you’ll learn what content attribution means in GA4, where to find built-in attribution reports, and how to build custom content attribution reports using Explorations. You’ll also learn how Analytify makes content attribution inside WordPress even easier.
Let’s get started!
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