Ever wondered why some visitors leave after one visit while others keep coming back? That’s exactly what analyzing new vs returning users helps you understand.
When you compare new visitors with loyal returning users, you get a clear picture of how your content, marketing, and overall user experience are performing. You can see which pages attract first-time users, what keeps people engaged, and what encourages them to return.
Understanding user loyalty matters because new users help you grow your reach, while returning users show trust, interest, and long-term value. By tracking how often people return, how long they stay, and what actions they take, you can improve your strategy and create content that keeps your audience engaged.
In this guide, you’ll learn how to analyze user loyalty using GA4’s new vs returning users reports and how Analytify makes these insights easier to track directly inside WordPress.
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