Have you ever set up GA4 Custom Events, but they are not showing up in your reports?
Frustrating, right? Well, you’re not alone.
Many users experience GA4 custom events not showing up in their Google Analytics dashboard, and it can be a real headache to figure out why.
Custom events are a great way to understand user behavior in GA4. They allow you to track specific interactions beyond pre-defined events, providing invaluable insights into how users engage with your website or app. But sometimes, despite your best efforts, those custom events seem to vanish from analytics reports. This can be incredibly frustrating, hindering your ability to measure website performance and optimize the user experience.
In this article, we’ll explain every possible reason why your custom events are not showing up in GA4 and offer straightforward solutions to get them back on track.
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