Have you ever wondered why tracking internal campaigns with Google Analytics matters for your business?
External campaigns bring visitors to your website, but internal promotions, such as banners, pop-ups, and CTAs, are what move them closer to conversions.
That’s why learning GA4 internal campaign tracking is so important. It helps you measure the impact of internal promotions, prevent broken attribution, and understand how on-site marketing placements influence user behavior. With proper setup, you can clearly see which promotions drive sales, sign-ups, and engagement.
In this guide, I will cover the differences between external vs internal campaign tracking, explain step-by-step setup using both GTM and the Analytify plugin, and share best practices for internal tracking in Google Analytics 4.
Let’s get started!
Continue reading “Tracking Internal Campaigns with Google Analytics 4 (Explained 2025)”