Have you ever opened your GA4 reports and noticed missing data that doesn’t quite add up?
You’re not alone. Many website owners become confused when parts of their Google Analytics 4 (GA4) reports appear incomplete, and the reason is a feature called data thresholding.
GA4 data thresholding is Google’s built-in privacy protection system to protect user privacy or information by hiding specific data in your reports when audiences are too small or when sensitive details like demographics or interests are involved.
In this article, we will discuss what GA4 data thresholding is, why it occurs, and how to identify GA4 thresholding in reports. Most importantly, you’ll learn how Analytify, the best GA4 plugin for WordPress, helps keep your analytics clear and accurate, even when GA4 limits what you can see.
Let’s get started!
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