Wondering how to add user to Google Analytics without sharing login credentials?
GA4 allows you to add users using its built-in access management feature. Adding users ensures that each person can view or manage only what they need, whether it’s accessing reports, analyzing traffic, or configuring account settings.
Instead of giving away full access, you can assign specific roles, such as Viewer, Editor, Analyst, or Admin. This allows better control over your data, improves collaboration, and prevents unauthorized changes.
In this guide, you’ll learn how to add a user to Google Analytics, manage permissions, and streamline account access in just a few clicks.
Let’s get started!
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