Every click, every visit, and every purchase on your website tells a story. But if you’ve ever tried to read that story in Google Analytics 4 (GA4), you know GA4 is incredibly powerful, but it lacks customizable dashboards. That’s why Google Analytics 4 and Looker Studio integration are helpful. They work together to show what’s happening on your website or app. And, you can customize the dashboard as per your needs.
The GA4 and Looker Studio integration lets you use GA4 data in Looker Studio to build visualization reports that show how users behave, what works, and what needs improvement.
In this guide, I’ll show you how to integrate GA4 with Looker Studio, create Google Analytics 4 Looker Studio dashboards, utilize metrics from GA4, and even create your own GA4 Looker Studio reports to gain a deeper understanding of your data.
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