Ever noticed that your website traffic looks strong? But mobile users don’t engage or convert the same way desktop users do?
That’s where learning how to track user engagement by device in GA4 becomes essential. Users behave very differently across mobile, desktop, and tablet devices, yet many teams still analyze engagement as a single metric.
This often creates blind spots, such as high overall traffic but poor mobile engagement, or most conversions happening on desktop while mobile users drop off.
GA4 solves this by providing device-level engagement data that shows how people truly interact on each device.
In this guide, you’ll learn what user engagement really means in GA4, which device-level metrics matter most, and how to view and compare device data step by step. We’ll also show how WordPress users can simplify device tracking using Analytify.
Let’s get started!
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