If you’re looking to track traffic, understand user behavior, or personalize your site, query string parameters play a key role. These small pieces of data added to URLs help marketers like me gather information about how users interact with websites.
A query string parameter is essentially extra data attached to a URL that provides important details. For example, it might tell you where a visitor came from, what they searched for, or which ad they clicked on.
I’ve used query strings in many campaigns to track ad performance, see what channels are driving the most traffic, and adjust strategies accordingly.
In this guide, I’ll explain how query strings work, how to use them, and why they matter. I’ll also share how to handle SEO query parameters and talk about how they can help you improve your marketing.
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