Still sending tracking codes to your developer every time you need an update?
You’re not alone! Many website owners face the problem of messy tracking setups, where every new code or tag needs a developer’s help. That’s where Google Tag Manager (GTM) comes in.
GTM is a free tool from Google that lets you add, edit, and manage all your tracking codes from a single dashboard, without touching your website’s code.
Whether you’re setting up Google Analytics, conversion tracking, or custom events, GTM makes the whole process faster and easier, even for non-developers.
In this guide, we will explore the top 10 benefits of using Google Tag Manager and see how Analytify makes it even more powerful for WordPress users.
Let’s get started!
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