What is Remarketing with Google Analytics, and why should marketers care about it in 2025?
When you visit a website and then start seeing its ads while browsing other sites, that’s the result of remarketing in action. GA4 remarketing helps you reconnect with people who visited your site but didn’t take action or convert. It allows you to show them personalized ads based on their past interactions, giving you a second chance to turn those visits into conversions.
In this guide, we’ll discuss everything from understanding the benefits and types of GA4 remarketing to how to enable remarketing in Google Analytics. You’ll also find step-by-step instructions for setting up remarketing in Google Analytics, as well as best practices and common challenges with their solution.
Let’s get started!
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