Ever wondered how to track PDF downloads with Google Tag Manager?
Tracking PDF downloads is important because when someone downloads a resource, it usually means they’re genuinely interested in what you offer. The tricky part is that GA4 doesn’t always automatically pick up .pdf files, so that you may be missing out on important insights. That’s where Google Tag Manager (GTM) helps.
With GTM, you can set up PDF downloads tracking, send accurate data to GA4, and see exactly how people engage with your downloadable content.
In this guide, you’ll learn step-by-step how to track PDF downloads with GTM and get detailed reporting inside Google Analytics 4. We will also discuss how Analytify simplifies it.
Let’s get started!
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