Most websites don’t have a data problem. They have a clarity problem.
GA4 shows dozens of metrics, pageviews, sessions, events, and engagement, but when everything looks important, it’s hard to know which numbers actually matter.
If you run a WordPress site, lead-generation business, or eCommerce store, it’s easy to get lost in dashboards while missing the KPIs that truly drive decisions. You might see traffic going up.
But is that traffic doing anything useful? Is it reading your content, filling out forms, or buying your products?
This is where many websites go wrong. They track too many metrics and call them KPIs.
As a result, reports grow, but decisions don’t improve.
Website KPIs are different. They focus on outcomes, not activity. Growth. Leads. Revenue. Retention.
In this guide, you’ll learn which website KPIs actually matter and how to track them without overcomplicating GA4.
Continue reading “Website KPIs That Actually Matter (And How to Track Them Easily)”