Let’s discuss a real pain point in Google Analytics 4: duplicate events. If you’ve ever looked at your GA4 reports and wondered, “Why do I have GA4 duplicate events?” you’re not alone. Duplicate events can lead to inaccurate insights and misguided decisions. 

Suppose you’re trying to measure the popularity of your new product launch, but your GA4 data shows twice the number of “add to cart” events that actually happened. Yikes! That kind of inaccurate information could seriously throw off your marketing strategy.

But don’t worry, we’ve got your back. In this comprehensive guide, we’re going to discuss Google Analytics duplicate events. We’ll explore common reasons behind them, how to identify them, and, most importantly, how to fix GA4 duplicate events.