Did you know that a simple phone call can outperform digital marketing tactics? Recent studies reveal that phone calls are 10-15 times more likely to convert leads than inbound web leads.
The real question is how to track phone calls in Google Analytics 4 to gain valuable insights into the effectiveness of your campaigns. That’s where phone call tracking comes in. With Google Analytics 4 (GA4), you can track and attribute phone calls to your marketing efforts.
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