Ever wondered how you can add context to your Google Analytics data to make sense of the fluctuations you see? Google Analytics Annotations in GA4 are the perfect solution for tracking important events, campaigns, or changes that could impact your metrics.
GA4 is packed with new features, and annotations are one of them. In this guide, we’ll show you how to add annotations in Google Analytics 4, why they matter, and how you can use them to improve your data analysis.
Continue reading “How to Add Google Analytics Annotations (2025 Update)”