Backlink analysis helps determine the effectiveness and quality of external promotion. If links from external resources are clicked and bring visitors to your site, this process doesn’t go unnoticed by search engines — they give more value to your backlinks and more authority to your website.
The whole point behind link-building (the process of placing backlinks) is to get link equity and as many user clicks as possible. Checking backlinks helps determine the presence of traffic through links, evaluate the effectiveness of your backlink profile, and, if necessary, change the entire off-page SEO strategy.
But how do you check backlinks? A free tool from Google called Google Analytics will help with this.
Continue reading “How to Check Backlinks in Google Analytics (GA4) in 2025”