GA4 shows bounce rate under Reports > Life Cycle > Engagement > Overview. You can also add it as a metric to the Pages and Screens report. GA4 doesn’t show bounce rate by default; it focuses on engaged sessions instead.
Bounce rate measures single-page sessions where a visitor leaves without interacting further. It’s been a core Google Analytics metric for years.
GA4 doesn’t surface bounce rate as prominently as Universal Analytics did. It centers reporting on engaged sessions instead. The metric still exists, you just need to know where to look.
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