Have you ever wondered how websites track what people do on them? How do they know when someone clicks a button, watches a video, or buys something?
The Google Tag Manager Data Layer holds all the important things happening on your website. It tells Google Tag Manager (GTM) what’s going on, so you can track and understand how visitors use your site. This matters because understanding what people do on your site helps you make smarter decisions. You can create better content, improve your online store, or even show ads to the right people at the right time.
In this guide, we’ll explain everything about the data layers in Google Tag Manager step by step, how to use it to track actions on your site like a pro, even if you’ve never done it before.
Continue reading “Google Tag Manager Data Layer (Ultimate Guide 2025)”