Setting up Google Analytics tracking usually involves manual tagging for every interaction you want to measure. GA4 Enhanced Measurement removes most of that work.
GA4 Enhanced Measurement automatically captures key user actions, including scrolls, outbound clicks, video views, file downloads, and site searches. No extra code required.
In this article, I’ll explain what Enhanced Measurement is, which event types it tracks, how to enable it in GA4, its limitations, and how Analytify makes the data easier to use inside WordPress.
Let’s explore how GA4 Enhanced Measurement can simplify your tracking process!
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