An exit page is the final page a user views during their session before leaving your website. Analyzing these pages is crucial for identifying UX flaws and content gaps that cause visitors to drop off.
Google Analytics 4 represents a significant shift from Universal Analytics. The old, pre-built “Exit Pages” report has been removed. But in GA4, you can show Exit Pages in the Custom exploration reports.
I have made sure that this guide is updated for 2025 and provides comprehensive information on everything you need to know. You will learn what GA4 exit pages are, why they matter, and how to find them using a custom exploration. I will also explain how to analyze the data and transform insights into effective practices for content strategy.
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