Do you want to know how to filter Internal Traffic in Google Analytics 4?
Google Analytics 4 helps you to evaluate website traffic and learn more about user behavior. However, it’s necessary to filter out the internal traffic to get an accurate report about the actual traffic coming to your website.
While using GA4 to track traffic, it’s expected that you may be tracking your own visits and interactions as those generated by your own marketing team members working on your website. In this way, you won’t be able to track actual visitors to your website. That’s why leaving internal traffic off in your GA4 report is important. In this blog, we will go over what internal traffic is, its pros and cons, and why it’s necessary to filter internal traffic in google analytics 4.Continue reading “How to Filter Internal Traffic in Google Analytics 4”